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Assessing the growth potential per store: a real commercial added-value for your sales reps

The easy way to assess the salesforce performance is obviously to look at sales. But defining the objectives for your sales reps remains a crucial task for the Sales Direction. Turnover, margin, market sahres, ND, VD, promotions, merchandising… Objectives are numerous, sometimes contradictory, not all are maanged through the CRM, especially when not purely sales […]